Last updated: 16 October 2026
This Privacy Policy explains how Alpha Ecom Technologies FZE (“MotorCar”, “we”, “us”, “our”) collects, uses, shares and protects personal information when you use the MotorCar website at www.motorcar.ae, our mobile apps and the MotorCar merchant portal (together, the “Platform”), and the choices and rights you have. It applies to car owners and drivers (“Customers”) and to garages, detailing studios, parts suppliers and other businesses (“Service Providers”). It works alongside our Terms & Conditions and our Cookies Policy.
1. Who We Are
- Alpha Ecom Technologies FZE, a company registered in the United Arab Emirates, operates MotorCar and is responsible for the personal information described in this policy.
- For any privacy question or request, contact us at [email protected].
2. Information We Collect
- Account information: your name, mobile number, email address and address. We verify your mobile number with a one-time code sent through Firebase Authentication (a Google service). If you sign up with Google or Apple, we may ask for and verify your mobile number later, before your first request, booking or order.
- Sign in with Google or Apple: if you choose to continue with Google, we receive your name, email address and profile picture from your Google account; if you choose to continue with Apple, we receive your email address and, the first time only, your name. Apple may give us a private relay email address (ending in @privaterelay.appleid.com) that forwards to your real address. We use this information only to create your MotorCar account and sign you in. We never receive your Google or Apple password.
- Car and service requests: details you give when you ask for a quote or service, such as make, model, year, mileage, plate number or VIN, photos, the service you need, preferred dates and your location or area. For insurance quotes this can include details such as how long you have held a UAE licence, the emirate of registration, the car’s value and claim history.
- Offers and vouchers: the offers you buy, your vouchers and their codes, bookings, redemption status and any review you leave.
- Listings: when you list a car or a part for sale, its photos, description, price, location and the contact details you choose to show.
- Orders and delivery: your delivery address and contact number for parts and shop orders.
- Payments: payments are processed by Stripe. We receive the payment status, amount and transaction reference. We do not receive or store your full card number.
- Messages and support: chats on the Platform between Customers, Service Providers and MotorCar, and messages you send us by email or WhatsApp.
- Location: your location when you allow it, for example to find services near you or to set where a service is needed. On the MotorCar garages pages, your location is used only in your browser to show distances and is not sent to or stored by MotorCar.
- Device and usage information: IP address, device and browser type, pages and screens viewed, and app events, collected through Google Analytics and our servers; and a notification token if you allow push notifications.
- Service Provider information: business details, trade licence, staff accounts and bank details for payouts.
- From others: information from Service Providers about the services they provide to you, from a company that set up or pays for your account, and from our support team when you contact us.
3. How We Use Your Information
- To run the Platform: create and secure your account, send your requests to suitable Service Providers, sell and manage offers and vouchers, publish listings, process orders and payments, and pay Service Providers.
- To send you service messages: login codes, booking, quote, voucher, order and payment updates by SMS, email, push notification or WhatsApp.
- To provide support, handle complaints and resolve disputes.
- To keep the Platform safe: prevent fraud and misuse, verify Service Providers and enforce our terms.
- To understand how the Platform is used and improve it, using analytics and aggregated or de-identified data.
- To send you offers and news about MotorCar, which you can stop at any time (see section 5).
- To meet legal, tax and regulatory obligations.
- Legal basis: we process your information to perform our contract with you, for our legitimate interests in running and improving a safe marketplace, with your consent where required (for example marketing and device location), and to comply with the law.
4. Who Can See or Receive Your Information
- Service Providers you deal with: your service request (car details, photos, the service needed and your approximate location) is shown to Service Providers who offer that service within a set distance of you, so they can quote. When you accept a quote, book, or buy an offer, that Service Provider receives the details needed to serve you, such as your name, mobile number and voucher details.
- The public: car and part listings are public, including the contact details you choose to show. Reviews you leave on offers are public with a shortened version of your name.
- Companies: if your account is set up by or linked to a company, that company may see information about the services used under its account.
- Companies that help us run MotorCar: hosting and backup providers, Cloudflare (security and website delivery), Stripe (payments), Google (Firebase login codes, Google sign-in and notifications, Google Maps, Google Analytics), Apple (Sign in with Apple), our email delivery provider, and WhatsApp when you message us there. They may use your information only to provide their service to us.
- Authorities: when required by law, or to protect the rights, property or safety of MotorCar, our users or others.
- Business transfers: if MotorCar is involved in a merger, acquisition or sale of assets, under confidentiality.
- We do not sell your personal information, and we do not share it with other companies for their own marketing.
5. Marketing and Your Choices
- We may send Customers emails about MotorCar offers, and send Service Providers tips and updates. Every marketing email has an unsubscribe link, and supported email apps show a one-tap unsubscribe button.
- If you subscribe to MotorCar deals on our website, we store your email, the choices you make (such as emirate and interests), the page and ad campaign that brought you (including an ad click ID), and the time you agreed. We email you only after you confirm your address, and unconfirmed sign-ups are deleted after 30 days. You can unsubscribe from any email.
- Our marketing emails record which links you click so we can see which offers interest people. We do not share this with advertisers.
- You can turn off push notifications in your device settings.
- Unsubscribing from marketing does not stop service messages about your account, bookings, vouchers, orders or payments.
6. Cookies and Analytics
- We use cookies and similar technologies for login, security, preferences and analytics, as described in our Cookies Policy.
- We use Google Analytics to understand how the website is used. We do not send your name, email address or phone number to Google Analytics.
- We do not currently place advertising pixels (such as the Meta Pixel) on our website. If we do, we will update this policy and our Cookies Policy first.
- You can block or delete cookies in your browser settings, though some features may then not work.
7. Service Providers’ Business Tools
- Garages and other Service Providers can use MotorCar business tools to manage their own customers, jobs, invoices, warranty cards and reminders. For that information, the Service Provider decides how it is used and is responsible for it, and MotorCar stores and processes it on their behalf.
- If a garage holds your details in its MotorCar tools, please contact that garage first about your information. We will help where we can.
8. International Transfers
- Some of the companies that help us run MotorCar store or process information outside the UAE, including in the European Union and the United States (for example our backup storage, Google, Stripe and Cloudflare). When this happens, we use providers with recognised security and data protection safeguards.
9. Security
- We use encrypted connections (HTTPS), access controls that limit who can see personal information, and encrypted backups.
- Card payments are handled by Stripe, a PCI DSS certified payment provider.
- No system is completely secure. Please keep your login details private and tell us at once at [email protected] if you think your account has been misused.
10. How Long We Keep Information
- We keep your account information while your account is active.
- When you delete your account, we delete or anonymise your personal information, except what we must keep for legal, tax, accounting, dispute or fraud-prevention reasons, such as transaction and invoice records, which UAE tax law requires us to keep for at least five years.
- Deleted information may remain in our encrypted backups for a period after deletion. It is not used for any other purpose.
11. Your Rights
- Under UAE data protection law you can ask to access the personal information we hold about you, correct it, delete it, restrict or object to how we use it (including for marketing), and receive a copy in a portable format. Where we rely on your consent, you can withdraw it at any time.
- You can delete your account at any time from the Remove Account page (signed-in customers can delete there without a password), in the MotorCar app, or by emailing [email protected].
- If you signed in with Google or Apple, you can also remove MotorCar's access at any time from your Google account (myaccount.google.com/permissions) or your Apple ID settings (Sign in with Apple).
- To use any of these rights, email [email protected] from the email address or with the mobile number on your account. We may need to confirm your identity, and we will respond within the time required by law.
- If you are not satisfied with our response, you may complain to the UAE Data Office.
12. Children
- The Platform is not intended for anyone under 18, and we do not knowingly collect information from children. If you believe a child has given us personal information, contact us and we will delete it.
13. Third-Party Links
- The Platform may link to other websites and apps, such as a garage’s own website or WhatsApp. MotorCar is not responsible for their privacy practices; please read their policies.
14. Google User Data (Google API Services)
MotorCar connects to some Google services through Google APIs. This section explains how we handle data received from them. Where this section differs from the rest of this policy, this section applies to Google user data.
- What we access: Data from MotorCar's own Google accounts: Google Ads campaign, ad, budget and performance data, and posts on MotorCar's Google Business Profile. If a customer chooses to sign in with Google, we also receive that customer's name, email address and profile picture through Firebase Authentication. We do not access any other Google data belonging to our customers or service providers, such as contacts, Gmail or Drive.
- How we use it: Sign-in data is used only to create and sign in to the customer's MotorCar account. Data from our own Google accounts is used only to manage MotorCar's own advertising and business listing: creating and pausing our campaigns, keeping spending within our limits, publishing our offers, and producing internal performance reports.
- Sharing: We do not sell or share Google user data with third parties, except our hosting providers where strictly necessary to run these functions, or where required by law.
- Protection: Access credentials are stored only on our secured servers, transmitted over encrypted connections, and accessible only to authorised MotorCar staff.
- Retention and deletion: Performance reports are kept for up to 24 months and then deleted. Access can be revoked at any time at myaccount.google.com/permissions, and deletion requests can be sent to [email protected].
- Limited Use: MotorCar's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. Google user data is never used for targeted advertising, sold to data brokers or others, used for credit or lending decisions, used to train artificial intelligence or machine learning models, or used to build databases for any purpose other than the functions described above.
15. Changes to This Policy
- We may update this policy from time to time. We will show the new date at the top and, for material changes, tell you by email or in the app before they apply.
16. Contact Us
For questions about this policy or to use your rights, contact Alpha Ecom Technologies FZE at [email protected].